Salon Goal Setting: How Weekly Planning Boosts Bookings

If you’re an esthetician or salon owner wondering how to grow your clientele, increase product sales, and finally feel in control of your business—here’s the one habit we never skipped: weekly goal setting.

In this blog post, inspired by our The White Chair: Beauty Series podcast episode, we break down the exact method we used to scale from a few clients a week to fully booked calendars and multiple salon locations. Spoiler: It didn’t require flashy marketing or luck. It required structure—and commitment to a system that works.

Why Every Salon Pro Needs a Weekly Goal Meeting

When we were first starting out, we made it a point to sit down every single week and set goals. These weren’t vague hopes like “make more money” or “get more clients.” We printed out our intentions and said them out loud:

“We’re going to hit X in service sales this week.”
“We’ll sell this many products.”
“We’ll pre-book every client who walks in.”

Why did we do it? Because it gave our days focus. Each week felt purposeful instead of reactive. For beauty pros juggling clients, inventory, marketing, and a million other tasks—weekly planning is the anchor that keeps you grounded.

The 3-3-3 Method: Our Proven Strategy

Out of those weekly planning sessions came our signature strategy: the 3-3-3 method.

Here’s how it works:

3 Upsells per day (like a lash tint or brow wax add-on)
3 Pre-Bookings per day (getting the next appointment on the books)
3 Product Sales per day (recommending what the client actually needs)

It wasn’t about being perfect. Some days we’d hit 2 upsells, some days 5. But this method gave us clear targets—and that kept us accountable.

For new estheticians or beauty professionals trying to build momentum, this framework is gold. It removes the guesswork and turns client interactions into opportunities for growth, without feeling pushy or salesy.

Tracking Progress: A Simple System with Big Impact

You don’t need a fancy app or salon software to make this work. We used good old-fashioned paper. We’d fill out our goal sheets, tape them on the mirror, and check them at the end of the day.

This alone helped us:

Stay motivated throughout slow periods
Celebrate small wins
Spot trends in our booking habits

More importantly, we could look back and see how far we’d come—which is powerful. Especially when you’re deep in the hustle, visual proof of progress can reignite your fire.

How Setting Goals Leads to Real Business Growth

In the first few months, we were aiming for 3–4 appointments per day. By month two, that became 6. Then 8. By the time we hit months five and six, we were averaging 15+ bookings per day—and that’s when things got real.

This growth wasn’t accidental. It was a result of small, repeated actions fueled by weekly planning.

We also tracked client retention, and that’s where the magic happened. Once we reached a 50–60% retention rate, we knew our foundation was strong enough to bring on a new team member. Then we trained that team member using the same weekly meeting strategy.

Scaling doesn’t happen all at once. It happens when you build systems that anyone can follow—and goal-setting is one of the most powerful systems you can start with.

Don’t Just Work in the Business—Work on It

As estheticians, it’s easy to spend every day doing—performing services, checking clients out, answering messages. But the businesses that last are the ones that build in time to reflect, plan, and course-correct.

Weekly meetings (even solo ones) are your chance to do just that.

It’s about more than just money. It’s about remembering why you started:

To have more freedom
To grow something of your own
To be proud of the work you do every day

Goal setting is the tool that bridges your vision and your results. And it only takes 30 minutes a week to change the direction of your business.

Ready to Build Your Dream Beauty Business?

If you’re stuck, overwhelmed, or unsure what your next move should be—start with this:

Schedule a weekly meeting with yourself (or your team)
Set your 3-3-3 targets
Track them on paper, not just in your head
Adjust each week based on results
Celebrate the small wins

And if you want a copy of our 3-3-3 planning sheet or tips on how to grow your salon business, check out our full podcast episode or visit Youtube channel – The White Chair: Beauty Series

Salon Goal Setting: How Weekly Planning Boosts Bookings