The Salon Name Mistake That’s Costing You Clients

If you’re a salon owner, esthetician, or beauty pro launching a business, the name you choose might be doing more harm than good—especially if it’s generic. In an industry where competition is fierce and search visibility matters, naming your beauty business “Beauty by [Your Name]” or “Brows by [First Name]” just won’t cut it anymore.

Let’s break down why this common mistake hurts growth—and how you can choose a brand name that gets clicks, ranks on Google, and earns client trust from the start.

Why Generic Beauty Business Names Don’t Work Anymore

There’s a trend in the beauty industry—especially among newer estheticians and solo salon owners—of using personal names for branding. Think:

• “Lashes by (Name)”
• “Brows by (Name)”
• “Beauty by (Name)”

While it might feel personal or boutique, this naming trend has become so saturated that it’s nearly impossible to stand out. A quick Instagram search will reveal hundreds of accounts using identical formats. That means you’re immediately blending in—not breaking through.

But even worse? These names don’t include keywords that your ideal clients are actually searching for.

What Clients Are Typing Into Google (And Why It Matters)

Here’s what real potential clients are searching when they need beauty services:

• “brow waxing near me”
• “best lash lift salon in Santa Monica”
• “eyebrow lamination Los Angeles”
• “waxing salon Austin TX”

Notice what’s missing? Names. No one is typing “Brows by Naomi” unless they already know you. But “brow waxing salon” or “lash lift near me”? That’s search gold.

By using a business name that includes what you actually do (like “brow,” “lash,” or “waxing”), you instantly align with the way people search—and that helps your SEO on platforms like Google, Yelp, and Instagram.

From ‘Brows by Naomi’ to The Brow Fixx: What Happened When We Rebranded

This isn’t just theory. We made this exact mistake—and fixed it.

Originally, our salon was called “Brows by Naomi.” While it felt personal and on-brand, it didn’t help us stand out. We were lost in a sea of similarly named accounts and couldn’t gain traction online.

Then we rebranded to The Brow Fixx—a name that includes a keyword (brow), is easy to remember, and feels like a real business brand. We added a tagline underneath: “Waxing • Threading • Lamination • Lash Lifts” to cover all services clearly.

The result?
✅ Higher Google rankings
✅ More Yelp visibility
✅ Better Instagram impressions
✅ A noticeable increase in bookings
✅ Clients took us more seriously as a professional brand

How to Choose a Strong Name for Your Beauty Business

Use Keywords in Your Name

Include words like:

• Brow
• Lash
• Waxing
• Esthetics
• Glow
• Skin
• Studio

These keywords help with SEO and immediately show what services you offer.

👉 And while we specialize in brows and lashes, this applies to any beauty business—whether you run a hair salon, nail studio, tanning spa, or facial bar. Your name should reflect what you do. The more relevant and searchable your business name is, the easier it is for new clients to find and trust you.

Check for Local & Instagram Dupes

Do a quick Google and IG search. If dozens of other businesses already use the name, it’s not unique enough. Choose something that sets you apart.

Think Long-Term Brand Potential

Will the name still work if you expand into a larger team, multiple locations, or add new services? Avoid limiting yourself with a name that only works if you’re solo.

Add a Tagline

Even if the name is catchy, pair it with a clear tagline that lists your core services.
Example: The Brow Fixx – Waxing | Lamination | Lash Lifts

What If You Already Have a Generic Name?

You’re not stuck. Even if you’ve had the same name for years, here are smart ways to evolve:

• File a DBA to legally operate under a new, more strategic name
• Update your branding visuals while slowly shifting the name
• Keep your old Instagram handle but update the display name and tagline
• Add a keyword-rich tagline on your website and Google Business Profile

We did this after a year and a half in business, and it made a dramatic difference in bookings, online visibility, and how seriously people took our brand.

Final Thoughts: Branding = Credibility + Clicks

Your business name is more than just a label—it’s your first impression. It can either help you rank and grow or bury you in a sea of sameness. If you want to be seen as a serious, scalable, and searchable beauty business, your name needs to reflect that.

Choose a name that:

• Includes keywords
• Feels like a real brand
• Stands out from competitors
• Aligns with client search behavior

That one change could be the key to unlocking more traffic, more bookings, and more success.

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Ready to build a salon brand that books itself?
👉 Explore our online courses at TheBrowFixxAcademy.com — including lash lift, brow lamination, and salon marketing training.

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